Have you ever stopped to think about the meaning of communication?

According to the Encyclopedia Britannica

“Communication serves five major purposes: to inform, to express feelings, to imagine, to influence, and to meet social expectations. Each of these purposes is reflected in a form of communication.”

In NLP, we simplify all that and say the meaning of communication is the response you get.

I.e. if the way you’re communicating isn’t getting the desired response… change how you’re communicating.

Let’s take a typical example I hear from coaches and consultants on a regular basis - “I can’t send daily emails to my list because a) the people on my list don’t want them and b) I don’t have the time.

But here’s the HARSH reality - a) if sending a daily email to your list resulted in you reaching or exceeding your revenue targets you’d find the time and b) the people on your list don’t want the email because you either a) don’t have the right people on your list or b) haven’t taken the time to figure out how to change your communication to elicit the desired response.

I can tell you this, just like learning how to market, sell, coach, perform change work, build a business, etc all takes time.

Learning how to effectively communicate with your list takes time.

But, just as you likely had to figure out what worked and what didn’t to market, sell, coach, perform change work, build a business etc, the same thing is true when it comes to daily emails.

It takes trial and error. Losing some people on your list, while gaining others. It takes consistency and patients. And most of all it takes the willingness to put in the work knowing that some people may think you’re nuts, but in the long run you’ll be able to reach a wider audience and deliver value on a daily basis.

Which sounds kind of like what we all set out to do to begin with!


To your success,

Nate

​P.S. If you’d like to share your reflections with me, feel free to email me at reflections@mindvaultllc.com as I’ll be happy to hear your thoughts. This email goes directly to me and is reserved only for those who read these Reflections.