One of the things I’ve been working on is really dialing in my marketing.

Crazy thing for an entrepreneur to do, right?

Most marketing is neglected after its initial creation, but this a HUGE mistake.

Marketing should be like a never ending science experiment.

Hypothesize - Test - Measure - Hypothesize Again - Adjust - Test Again - Measure Again - Repeat.

Marketing is all about your ability to connect with your audience. To join the conversations that are currently going on in their heads, present them with a more compelling future, and move them to action.

To attract those you want to be working with and repel those you don’t.

And because your customers are ever changing, so your marketing must too.

And I’m not saying there has to be wholesale changes, but let me ask you this?

How many times have you created a page for your website, a white paper, case study, or brochure, a video series, a sales page, or anything of the sort and then once it was “completed” never went back and made any changes.

Imagine how much more effective your marketing would be if you elicited feedback from your ideal buyers and then asked them what they liked, what they didn’t like, what resonated and what didn’t, you made those changes and then adjusted again, and again.

Eventually your marketing would be not only unrecognizable from the first iteration, but it would begin to work and build momentum.

There’s great power in iteration. Unfortunately, most become satisfied with done.

​And frankly, done just ain’t good enough!

To your success,

Nate

​P.S. If you’d like to share your reflections with me, feel free to email me at reflections@mindvaultllc.com as I’ll be happy to hear your thoughts. This email goes directly to me and is reserved only for those who read these Reflections.